January 5, 2004
Speaking of brands, I came across an interesting site surfing on Blogdex, "monochrom," which purports to "evaluate the actual power of brands by making Austrian people draw a total of twelve logos (nine international, three typically European) from memory, 25 people per brand." The brands include Coca-Cola, Toyota, BP Oil, and a few others I didn't recognize (many of which are European companies). To be honest, I was impressed by the number of people who couldn't accurately remember these logos very well (especially Toyota's, which I'm not sure I would have remembered).
My favorite was most certainly the individual who, rather than drawing the Lacoste (Izod) alligator logo, simply drew a dollar bill with the phrase "La Kost" beneath it. La Kost, indeed.
Posted by chuck at January 5, 2004 7:52 PM
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